The concept of connection to a fashion garment, and the idea of creating pieces to last is fundamental to this project.
A collection/brand cannot market itself as 100% sustainable if it does not know exactly what waste streams it is recycling. Zerobarracento seeks to not only recycle pre- consumer waste, but sustainable pre-consumer waste.
0 means: zero waste, reduced pollution, and reduced emissions.
100 means: 100% quality, Made in Italy, sustainability and transparency of the production.
To achieve this all steps of production must be controlled.