About NJAL

NOT JUST A LABEL (NJAL) is the world’s leading designer platform for showcasing and nurturing today’s pioneers in contemporary fashion

Founded in 2008 with a powerful vision to infuse new life into the fashion system, NJAL has served as a critical platform for over 35,000 designers to date, working to empower emerging voices and facilitate industry exposure at no cost while simultaneously providing an indispensable tool for the industry.

Representing designers from more than 150 countries, NJAL reflects the modern face of fashion by supporting thriving artists who choose to create anywhere and everywhere; emboldening creativity and connectivity by providing a platform where designers can engage with a global audience and showcase their work from any place they call home.

As leaders working to revolutionize the industry, NJAL operates within a newly realized version of the industry—one that exists outside of politics and the tired paradigms that are detrimental to the growth and integrity of its designers as well as the world as a whole. From encouraging designers to utilize sustainable and ethical production practices to organizing collaborations that work to promote emerging talent in a multitude of ways, NJAL is a community that sees no bounds.

NJAL’s DNA is built upon the ideals of collaboration, transparency, shared creation, and the belief that the future of innovation happens in an environment that is limitless—by operating on open source software, NJAL’s website development model provides a space that encapsulates that very spirit.

Boasting ten years as the market leader in discovering and nurturing the world’s most talented designers, NJAL has an unparalleled knowledge of the needs of its community of fashion entrepreneurs; and in February 2019, NJAL launched NJAL+, a premium membership program customized to support the continual growth of an independent fashion brand. The program provided access to crucial deals, insight and educational tools, and included the relaunch of The Shop.

As a part of NJALs response to the 2020 COVID crisis, and thanks to the support of its incredible partners, NJAL has since opened up this unprecedented program to all Grey and Black Sheep designers at no cost so that designers can continue to run their businesses more efficiently during this unusual time and beyond.

The world’s largest global community in the fashion industry will only continue to grow as NJAL further leads the charge in empowering the future of fashion.

Welcome to NOT JUST A LABEL.