TRIPLE MAJOR

Grey Sheep

Location

beijing / china

Triple-major is a creative studio based in Beijing aiming to reinvent classic notions of fashion. Aside from designing its own collaborative label, Triple-Major also operates a concept store in Beijing supporting avant-garde designers from around the world, bringing international talents such as Fabrics Interseason, Pelican Avenue and Daniel Palillo to China for the first time.The second floor of the concept store functions as an exhibition space and has previously hosted shows by ffiXXed and the Facehunter. In December 2010, the store was awarded the Tokyo Type Director's Club (TDC) prize for best visual identity. Triple-Major also produced and curated Project White T-Shirt, an exhibition which brought together 31 unique works of art and fashion, transformed by designers around the world to reinvigorate the classic staple. The project was exhibited in galleries in the United States and China, including the Ullens Center for Contemporary Art (UCCA) in Beijing and culminated with a charity auction to support Designers Against AIDS.

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