The Surian

-Overview-
An obsession with beautiful fabrics.

The Surian prides itself as a casual luxury womenswear brand from Hong Kong that is dedicated to clean, timeless pieces. Launched in Sep 2014.
It started as a little project of Cerine Lee’s, founder and designer of The Surian, who identified the lack of bourgeois bohemian brands from Hong Kong. Her vision is to build a brand European in design elements but Asian in form, with luxurious details yet affordable pricing. She seeks to create contemporary classics that will complement a lady’s wardrobe with ease.

The Surian name is inspired by the Suri alpaca that roams freely on the South American plateaus. We believe there is an inner nomadic spirit in every well-travelled, elegant modern woman.

-About the Designer-
Graduated with First Honours from the London School of Economics and Political Sciences in BA Government. Her curiosity in fashion led her to study at the Central St. Martins College of Art and Design, eventually taking her to Florence to complete her MA in Luxury Management at the Polimoda International Institute of Fashion Design & Marketing. Whilst in Florence, Cerine worked under Graeme Black, former designer at Hugo Boss and Giorgio Armani.
Cerine is passionate about retail and marketing. Upon returning her city Hong Kong in 2008 she participated in launching the Côte et Ciel travel accessories brand, worked at the Dickson group under the Seibu/ Harvey Nichols labels, as well as briefly at Cle de Peau Beauté at Shiseido group. Her favorite pastimes include traveling, dining, photography and above all, forgetting everything and getting lost in a good read.