Rhona Anne is a contemporary Designer Womenswear Label offering sophisticated and unique designs to flatter the female form. The label is overseen by head designer Rhona Anne Halford, a design graduate who studied at Kingston University in London and gained a BA(Hons) degree in Fashion Design, specialising in Womenswear. She went on to work for the likes of Ted Baker, Danielle Scutt and was offered a placement with Amanda Wakeley upon graduating. She likes to work on the stand to create new ideas and demonstrate with the finest of fabrics to allow for drape and femininity. Inspirations are taken from many aspects such as, interesting architecture, print, shapes, colour, florals, nature and artists/designers Every garment is thought about from the research to the design development and final product, where each design has a fine detail.