Pepper row

Vlisco & co x pepper row fashion collaboration.

Jolomi.... a floral Story. A tale of love, magic, flowers and the beauty of timing.

In the early 1950's,
In the Itsekiri Kingdom

Lived a traditional ruler Mayomi and his wife Rolari, who owned a floral shop close to the river. There, they sold exotic flower seeds and the most beautiful flowers in the land, they sourced the flowers and seeds from far and wide, sometimes having to cross oceans, mountains and forests to find these magical beauties.

Buyers came from all the lands to experience the beauty, magic and variety offered at the floral shop, as when Rolari sang, the flowers and seeds would become illuminated whilst moving along to the rhythm of her voice, and thus, the floral shop was always a happy place.

The couple were not very happy as Mayomi was next in line to be King only if they had a child.

Rolari would sing to her flowers, whilst crying, praying and hoping for a child. One lovely day, she fell asleep and in her dream, she sang to the flowers in her shop whilst crying and hoping for a child, this time around she saw a beautiful fairy who promised her a flower child for loving and nurturing beautiful flowers like they were her children.

The next day, whilst nurturing her flowers in the shop, she heard the fairy sing and saw some flower seeds illuminate. She was at that time inspired to mix and plant the different bits of illluminated seeds in a pot.
Rolari sang and watered the seeds daily, and at the right time, the most magical flower bloomed, revealing a beautiful baby hidden in layers of petals. Mayomi and Rolari were overjoyed.

They named him JOLOMI.... and they all lived happily ever after.

The End.

Photography: Stephen tayo and ogoh clem
Creative direction and set design: omafume niemogha.
Models: dami jeffrey

***( Vlisco & co is a network of young creative talent across africa, expRessing modern culture through collaboration and experimentation).