OOR STUDIO APPAREL

Götz Offergeld has been an integral part of the international fashion
industry for more than thirty years now. During this time, he has
worked as a creative director for titles such as L’Officiel Hommes
(Germany), as a freelance stylist and consultant for countless high
fashion brands, right up to the founding of Fräulein Magazine, which
can be seen as a continuation and further development of his first
magazine, Liebling. His publishing house, Off One’s Rocker, publishes
Numéro Berlin, Numéro Homme Berlin, Fräulein Magazine
and Intersection Germany, for which he also acts as the creative director.
In 2020, he complemented his wheelhouse with the founding
of the in-house creative collective OOR Studio, producing digital
campaigns for Gentle Monster, The Attico and Ann Demeulemeester,
among others. The Milan-based magazine STUDIO XYZ was
added to the roster in 2023.
Fashion is the reflection of society and a non-verbal
form of communication with one another, a direct
expression of our innermost being. OOR Studio makes
use of this means and reinterprets the interaction
within communities, independently of what has
been learned. OOR Studio‘s collection combines
playful, almost childlike elements and the essence
of personal stories in modern silhouettes, traditional
yet contemporary. The brand aims to break with
existing conventions and create space for a new,
unbiased form of beauty and coolness, which is also
an idea for redefining innovative, sustainable luxury.
In the Autumn/Winter 2024 collection, elements
of different worlds collide, playful fantasy trips that
swerve into different directions, a certain feeling
of home through a connection to the base of OOR
Studio, or a recurring element such as the panther
that runs through various designs. The panther is of
particular importance to Götz Offergeld as it has
been his favorite animal since childhood; this symbol
of power and strength is a befitting emblem
for the brand. A colorful, flashy collection that is nevertheless
restrained and yet always finds its way
back to its origins in individual pieces, a reflection
of the signature of the brand itself – an imaginative,
joyful new purveyor of contemporary fashion.