BOW LABEL

Grey Sheep

bowlabel_official

Location

stockholm / sweden

BOW LABEL is a Stockholm based jewelry brand. Through a mix of minimalistic but eye-catching jewelry, the brand offers a modern perspective on accessorizing focused on personal style.

Sophie Antonsson and Josefin De Geer are the designers behind the brand. Growing up in Stockholm during the 90´s they shared a love for contemporary culture, music and literature. The name Bow has many meanings; such as the pretty knot, the respectful gesture and the history changing weapon - but the main inspiration behind the name BOW LABEL is Clara Bow, a feminist it girl of the twenties and a famous flapper.

The design duo's trademark is their engaging jewelry, each originating from a unique story or purpose, making each product an extension of the wearer and a type of armor worn by both men and women.

Latest Collection

BOW LABEL CAMPAIGN - PHOTO BY HEDVIG JENNING

THE SWEDISH FASHION COUNCIL NOMINATED BOW LABEL AS THE WINNER OF 2017 YEAR’S SWEDISH FASHION TALENTS AND THE BRAND HAS PARTICIPATED IN A FEW EXCITING COLLABORATIONS DURING THEIR FIRST YEAR IN BUSINESS; PHOTOGRAPHER HEDVIG JENNING TOGETHER WITH AD KIMBERLY IHRE CAREFULLY DIRECTED THE BRAND’S SECOND CAMPAIGN FEATURING UP-AND COMING MODEL JIN ZOU AMONG OTHERS. STYLIST JOSEF FORSELIUS CREATED THE SHEER LOOK WHERE THE JEWELRY COULD PLAY A CENTRAL ROLE WITHOUT BEING TOO MUCH IN FOCUS. THE CAMPAIGN WAS SHOT IN AN APARTMENT IN THE OLD PART OF STOCKHOLM AND THE VISION WAS TO CREATE SOFT PORTRAITS WITH DYNAMIC UNISEX FACES, BASED ON A FEELING OF SINCERE, DENUDATED INTIMACY BETWEEN HUMAN BEINGS.