Grey Sheep


stockholm / sweden

BOW LABEL is a Stockholm based jewelry brand. Through a mix of minimalistic but eye-catching jewelry, the brand offers a modern perspective on accessorizing focused on personal style.

Sophie Antonsson and Josefin De Geer are the designers behind the brand. Growing up in Stockholm during the 90´s they shared a love for contemporary culture, music and literature. The name Bow has many meanings; such as the pretty knot, the respectful gesture and the history changing weapon - but the main inspiration behind the name BOW LABEL is Clara Bow, a feminist it girl of the twenties and a famous flapper.

The design duo's trademark is their engaging jewelry, each originating from a unique story or purpose, making each product an extension of the wearer and a type of armor worn by both men and women.

Latest Collection