NitaSuri
Grey Sheep
Location
madrid / spain
University
Universidad Europea de Madrid
Graduation year
2016
Main Manufacturing Countries
Launched in 1991 in Japan, the company gained instant international acclaim, thanks to the incredulously unique, bold designs of Montse Freixes, who drew upon her native Barcelona's architecture as inspiration. Interestingly, the name NITA SURI actually pays homage to Montse’s grandmothers, Anita and Surina, who are remembered for their timeless grace and bold style.
During seven years of widespread distribution and expansion not only in Japan but also in international markets, the company became an international success story; stockists at the time included Mitsukoshi, Takashimaya Ginza and Isetan.
Fast forward to 2017, the company was relaunched by her youngest daughter Paloma Yumi, whose background and career in the entrepreneurial world attracted her attention to the growing success of start-ups in the US investor networks.
"My sister and I were privileged to be the first ones to wear the bags handmade by my mother, who learned to master the techniques of craftsmanship whilst our family was living in South Korea.
We both felt very empowered by the exclusivity and uniqueness of the handbags we wore, as, at that time, we were the only ones able to wear them."