Mr. Ajay Kumar’s eponymous make in India brand is forged on a strong foundation of Indian modernity where art meets fashion, past meets present and aesthetics meets sustainability. Mr. Ajay Kumar is predominantly a menswear focussed brand with womenswear, footwear and accessories extension.
Hailing from a small town in Ballia, U.P.., India, Mr. Ajay Kumar worked his way up the corporate fashion world to quit and then, start a brand that he believes in; a brand that is an extension of his flamboyant yet traditionally rooted self.
Mr. Ajay Kumar’s motivation has always been India and the flamboyance of Indians. He has been building a vision for the brand with modern Indian flavours and familial values at its origin; a luxury sustainable brand that is inclusive and supportive of the system and people who create it and wear it.
Having radically transformed the way Indian men perceived fashion since the debut menswear collection at 2015 Gen Next Lakmé fashion week, India, Mr. Ajay Kumar’s work draws inspiration from India’s diverse rich culture and heritage, his travels and the threads of emotions that connect us as Indians. The brand makes bold and flaunt worthy narrative prints in seasonal collections like Bhu:svah, Benares, Lotus Sutra with a signature print-on-print styling.
Mr. Ajay Kumar personally feels that there is beauty in everything we see, positivity in negativity, harmony in disharmony, thus, empowering us to think beautifully. His work is constantly evolving weaving in social issues and positive messages with seasonal narrative prints and aspiring audiences to express the flamboyance of the India that resides in them. Today, Mr. Ajay Kumar is becoming one of the most desirable and flamboyant menswear luxury brand in India.
Dichotomies have always been an integral part of the seasonal collections as they allow for more freedom to reinterpret India’s sartorial heritage into mod-graphic masterpieces rendered onto Indian khadi cotton, khadi wool, handloom cotton, silk linen and woollen fabrics in contemporary silhouettes with impeccable tailoring and signature details.
From being invited by the govt. of Rajasthan, ministry of textiles to showcase at the Rajasthan heritage week, 2016 to being invited to showcase and launch the printed handloom saree line on an global platform at 2018 Harbin Fashion Week, China, Mr. Ajay Kumar has not only succeeded in creating a mark in India but also on the international runway having won the ‘Designer of the Year 2018’ award at Harbin Fashion Week, China. Other international shows include Swim Week Colombo 2016, 2019 Harbin Fashion Week China, The Lustrous Runway 2019 Dhaka, Bangladesh.
Featured on the front-pages of Deccan Herald, The Hindu, T2 Telegraph and in top fashion magazines such as Harpers Bazaar China, vogue china, Vogue India, GQ India, Elle India, Maxim India, Verve India, Filmfare, Brides Today, Cosmopolitan, Femina and designed for the likes of celebrities such as Salman Khan, Shahid Kapoor, Farhan Akhtar, Ayushhmann Khurrana, Hrithik Roshan, House of Gypsies (music band), Rohit Khandelwal (Mr. World 2016-19) and styled brand campaigns for top Indian brands like Peter England, Mr. Ajay Kumar’s work spans fashion, celebrity styling and retail.
Mr. Ajay Kumar’s collection is available Mrajaykumar.com and through multi-brand designer stores like Aza fashions, Neelsutra (The Oberoi Gurgaon), Aashni & co.com, Vesimi (dubai), Muse (new delhi), Jhelum (Mumbai), Jhelum (Pune), Harbin Red Square Mall, China, Stockroom (kolkotta), Aza Online, Atmayfair.com, TheCloset.in, Coutureyard.com, Strandofsilk. com and Vesimi online.