Mogra
Grey Sheep
Location
pune / india
University
national institute of fashion technology
Graduation year
2010
Mogra by Sheena is a design label rooted in a passion for travel, crafts & easy style. The brand promotes fair trade and responsible sourcing.
At Mogra, our vision is to journey along India, collecting memories, photographs and crafts that are indigenous to our land. We want to tell stories like they’ve never been heard before; about the over-exploited block prints of Rajasthan and why the original is so much better, about abused Banjaran women and how they sew magical things in tiny rooms, about the significance of each piece of mirror worked into the Lambadi tribe’s costume, about the freedom of Khadi and about the tiny lanes in Banaras where God is present in each strand of silk; but most of all, we want to make people travel through their wardrobes.
Every piece made by Mogra carries with it generations of hand-me-down skills that artisans have perfected through decades of practice. Each piece has been painstakingly crafted and all fabrics are responsibly sourced.