MASHAT

LED BY A QUEER DUO FROM UKRAINE, MASHAT IS A GENDERLESS DESIGNER LABEL, WHERE ARTISANSHIP MEETS WITH FUTURISM.

BEING BOTH 'BORN AND RAISED IN UKRAINE', A PATH TO CREATING A BRAND BEGAN WITH A YOUTHFUL DREAM AND A LOVE FOR DECORATIVE & APPLIED ARTS. IT IS PRECISELY THAT ART, SURROUNDING US IN EVERYDAY LIFE, SERVES A USEFUL PURPOSE THAT CARRIES AESTHETIC PLEASURE WHILE EMBODYING HUMANITY AND TRANSFERRING A CULTURAL CODE.

THE MOTTO VIVE LA ROUTINE STANDS FOR /MASHAT/ MISSION OF IMPLEMENTING THE FESTIVENESS TO A DAILY LIFESTREAM. THROUGH THE INVISIBLE BUT QUITE TANGIBLE INTERACTION WITH THE MATERIAL WORLD WE`RE DECORATING THE PHYSICAL REALITY.

A SUSTAINABLE APPROACH IS VITAL FOR MASHAT ENVIRONMENT. THE BRAND RELEASES CLOTHES AND ACCESSORIES BY PRE-ORDER ONLY. THUS, DOESN'T MAKE EXTRA ITEMS, WHILE MAINTAINING SUSTAINABLE PRODUCTION, AND BEING CONFIDENT EACH PIECE WILL GET ITS PRIDEFUL OWNER. IN DESIGN PROCESS WE PAY TRIBUTE TO NATURE BY CONSTANTLY DISCOVERING NEW WAYS OF UPCYCLING TO REACH A ZERO-WASTE PRODUCTION.

FROM THE SPACE SILVER ANORAK, CRAFTED WITH ELEMENTS OF STABILIZED MOSS, TO THE UPCYCLED BELTS THAT HONOR THE ETHOS OF REIMAGINING FASHION WASTE, EACH PIECE EMBODIES THE FUSION OF ART, INNOVATION AND CONSCENTIOUS CRAFTMANSHIP.

AT MASHAT, WE SEE CLOTHING DESIGN AS AN ART UTILE, MERGING WEARABILITY WITH CONCEPTUAL DEPTH. TERMED "ARTISTIC CASUAL", IT ADDRESSES EVERYDAY WARDROBE CULTURE WHILE DELVING INTO SOCIALLY RELEVANT THEMES.

MASHAT DESIGNS ARE AVAILABLE ONLINE AT OUR OFFICIAL WEBSITE AND OFFLINE AT NEW YORK AND TORONTO CONCEPT STORES.