Karine Assaf

Karine was born in Montreal, raised in Beirut and is currently based in London. At age 5, she started drawing as a way to express her feelings and portray a utopian variant of the society we live in. Karine is an engineer by education, a management consultant by experience and an artist by passion. In 2015, she leveraged her expertise in design, sustainability and business to create her own world through her own brand. While working on an organic waste optimisation project at Cambridge, Karine stumbled upon the idea of creating paint from the combination of inedible organic products and earth pigments historically used by ancient masters such as Da Vinci and Botticelli.

Karine’s style merges fine art with technology and classicism with modernism. Her hand painted characters, bold hues, geometrical shapes and complementary colours constitute the essence of her first collection of scarves and twill bands.