Grey Sheep


tel aviv / israel


ascola meimad design college

Graduation year


Roy Itzhack was born in ISL, in 1979. At the age of 19 he moved to Tel Aviv, pursuing his dream of getting the skills and knowledge for becoming a fashion designer, after 4 years in the private institute 'ASCOLA', successfully graduated, specialized in leather tailoring he begins working as a Fashion designer.
Throughout 11 years Roy explores his abilities within the global & local textile industry, have been put to the test by well-known European & local companies, working as Fashion designer, specialized in Casual-wear & Trend forecasting, While promoted to higher position as Design director for several brands during the last 6 years.
Recently, he started building his own collection and as part of his green way of living he 'as intrigued by disposable bags, paper envelopes and plastic bags started exploring their shape and materials, Noticing the iconic simplicity of their existence, he chose it to be his inspiration, using natural choice of him – Leather, he redesigned the classic drawstring plastic bag shape while giving it a new intention and functionality.
The latest edition is done from old pair of Jeans which have dismantled and reconstructed for a new product, different existence, achieving new product with the grace of the old garment aging effects, and recycling extra added value.
Since, every model which Roy produces characterized by clean design features, combines with multi-functional composite as a finished product, therefore his products fits well with a variety of personalities and mostly were thought & designed for the "Urban type" of customer, the same customer who seeks for the 'holly trinity' as design, quality, and comfort which integrated perfectly with each individual.

Latest Collection