Joowon was born in Seoul, South Korea and moved to New York City in 2013 to study fashion design in Parsons School of Design. She graduated from Parsons School of Design in 2017, and became a growing menswear designer. She pursuits clean, simple and wearable silhouettes with hand craft details. In addition, she is in love with developing prints and embroidery or beading layouts. All of her collection is inspired by herself. Especially, the recent collection, Narcissist, shows her design aesthetic and hand craft skills. As a menswear designer, she tries to collaborate couture details with clean silhouette.