London-based Brazilian designer launching my eponymous brand this season, following graduation from the masters degree at London College of Fashion.
The debut collection is called "Foreigner Traveller" and enhances the power of fashion by tackling concerns around sustainability in several agendas.
Community and craftsmanship are at the centre of the brand's practices and values. The ethos is based on supporting handmade techniques like crochet and embroidery, as well as working with new discoveries in raw materials, looking at circularity, waste, purpose and human centred design.
The brand celebrates diversity proposing new ideias to create a more inclusive scenario to a mature demographic as well as to creative practitioners in vulnerable conditions. The stories behind every relationship are important and key to social, cultural and economic development. Across many collaborations, the brand stands for equality of rights and fair share.
The collections are based in creating narratives, informed by art, critical theory, traditional knowledge and innovation processes. The style is a hybrid of his Brazilian minimal-tropical origins and European influences.
The collection is called “Foreigner Traveller” and it is inspired by a very personal experience. When I first moved to London, I felt like a foreigner. But then, every time I went to Brazil since, I experienced the same feeling over there. That got me thinking that, by occupying distances, either abstract or concrete, known or not, we are foreigners. For the simple reason we are entering new territories, where we have to negotiate meanings, translate concepts, we have to exchange. By developing a collaborative business model foundation, it made sense to speak about these exchanges, and conceptualising as a foreigner traveller, when dialoguing with anybody that got involved in the development process.