JA by Jelena Aleksic

Grey Sheep

https://www.instagram.com/ja_by_jelena_aleksic/

Location

zagreb / croatia

University

university of zagreb, faculty of textile and technology

Graduation year

2011

Main Manufacturing Countries

croatia

Jelena Aleksic graduated in 2011 from the University of Zagreb's Faculty of Textile and Technology, with a master's degree in Engineering Textiles and Fashion Design. Whilst studying she won the Best Young Designer award at Zagreb Fashion Week with her capsule women' s wear collection. Furthermore, her graduation menswear collection won her the award for Best Young Designer at the Fashion Incubator Portanova competition in Croatia.

Since graduating, Jelena has been designing both women's and men's collections, as well as shoes and jewelry under her own label, JA by Jelena Aleksic. The brand aesthetic is focused upon constructed and deconstructed design, working and playing with the asymmetry of the fragments that make up the clothes. Underlining the designs are simple shapes with minimal cuts, materials and colors.

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