Born into a family of diamantaires, Himani Shah had grown up around diamonds and gemstones. Since a young age, Himani was FASCINATED by shiny diamond jewels and loved wearing them even as a child. Seeing her dad in the industry as a well-known and leading entrepreneur, she grew up to build interest towards entrepreneurship, marketing and jewelry designing. To further pursue her passion of marketing Himani attended UK's top 10 ranked best marketing course university Royal Holloway, University of London. Once she graduated, she came back to Hong Kong to further her interest in jewelry designing and took up the diamonds course at The Gemological Institute of America, Hong Kong. Being a MILLENNIAL JEWELRY DESIGNER, Himani was looking for something new that would create a new social trend in the jewelry market and that's when she came across pie-cut diamonds; a unique artistry that uses smaller fancy shaped diamonds to create an illusion of a larger solitaire diamond. She became one of the first in the industry to launch pie-cut diamond jewelry into the Hong Kong and US diamond retail market under the brand name "Innaya By Himani Shah".
Innaya is a one-of-a-kind natural pie-cut diamond luxury jewelry brand; that offers a range of SOLITAIRE RESEMBLING JEWELRY, AT ONLY A TENTH OF THE PRICE OF SOLITAIRE JEWELRY. We specialize especially in ENGAGEMENT RINGS. Our jewelry is handcrafted using custom made pie-cut diamonds, which are specially polished and assembled in a way to give an illusion look of a single, big solitaire diamond. This unique artistry uses less carats of diamonds and distinctive setting techniques to illuminate a larger carat sized diamond. An example would be a two carat pie-cut emerald diamond that projects the look of an eight carat solitaire emerald-cut diamond.