HUØNG NGUYEN

Grey Sheep

@huongnguyenofficial

Location

london / United Kingdom

University

london college of fashion / university of the arts london

Graduation year

2018

Main Manufacturing Countries

United Kingdom

vietnam

Contact

Huøng Nguyen is a contemporary ready-to-wear label born out of a desire for true luxury and an elevated wardrobe of effortless, easy-to-wear pieces that women gravitate towards in the morning and pack first thing for their travels, making thrown together appear dressed up and dressed up feel everyday. The brand ethos is based on the idea that fashion is intellectual in a literal and realistic sense, rather than being abstract and extravagant, to propose a curated balance of conceptual and commercially viable designs. Evolving its signature DNA of voluminous silhouettes, unexpected details and emphasis on refined ease, each meticulously designed collection poetically captures the essence of everyday luxury and a well-travelled spirit influenced by the nostalgic beauty in the various nuances among cultures.

At the heart of Huøng Nguyen is a simple mission to fill the gap in the market for truly quality-driven products at prices that realistically reflect the design integrity, consideration and workmanship of these lifetime layers made with passion. Providing a platform to serve a greater purpose that extends beyond the realm of clothing, the brand embodies a social conscience to elevate the next generation of craftsmen and foster sustainable employment growth by working with local manufacturers, businesses and community-building initiatives, in the genuine hopes to alleviate poverty and provide equal opportunity in places that need it most, especially developing countries like Vietnam.

Implementing a slower pace and process, Huøng Nguyen embarks on a meaningful sartorial journey where things are made with care and detail, where tradition is more important than trend, where there is purpose to every piece. The brand caters to the growing conscious consumer who recognises luxury as more than just a name tag with a business model built on a conscious, circular and compassionate system to tackle overproduction and overconsumption, which are the main factors constituting today’s throwaway culture. Huøng Nguyen won The Suling Mead Fashion Market Award in 2018 for its commercial viability as a social enterprise with a clearly identified target market and the potential to be scaled up for a wider mass market.

Clothes to live in, for where you are and where you will be.

Latest Collection

COLLECTION 00 PREVIEW CAPSULE - SPRING SUMMER 2019

Collection 00 Preview Capsule Spring Summer 2019 is the first chapter in the narrative of the brand. Taking inspiration from the most subtle of details, it combines the chaotic but nevertheless humble and demure nature of the Vietnamese culture with the serene ambiance and straightforward, pragmatic functionality of Scandinavia, yet not limited by its traditional minimalist expression. The collection was made using primarily deadstock fabrics sourced from the finest mills in the United Kingdom, Italy, South Korea, Japan and Vietnam, with a sponsorship from family-owned mill Angelo Vasino S.p.A. in Chieri, Italy.

Focusing on key notions of everday luxury, the collection is a carefully edited selection of styles that make up a perfect foundation for every modern wardrobe that cover all needs of an active and multifaceted woman. There is a particular beauty in the nostalgic visual imagery of Vietnamese street vendors in their day-to-day life: conical hats, honeycomb sandals, oversized shirts as jackets and transparent disposable rain ponchos. The simplicity and practicality of these working clothes relate to the Norwegian non-fussy, functional attitude to dressing for nature and are complimented by influences from vintage sportswear and workwear. The idea of ease and relaxed fit rooted in soft tailoring also helps to illustrate the attitude and silhouette of the collection. Both sculptural and linear in design, the collective concept is about creating a slim and elongated silhouette while shaping the body in a loose and free way.

Each impeccably crafted garment is accompanied by a storybook disclosing all information regarding the design and production process. Sharing the design journey, full cost breakdown and social component of who is making the products encourages a fundamental shift in consumers from simply being aware and conscious, to also feeling true compassion towards how workers and societies are affected across the supply chains.

Because great clothes have a story to tell.

PHOTOGRAPHER & RETOUCHER
Luke Hutson-Flynn

MODELS
Evie Rørvik @ Elite Model Management
Farran Deal @ The Hive Management

HAIR & MAKE-UP ARTIST
Martyna Parzniewska