HӖRACHA

HӖRACHA is a slow fashion brand that embodies Chuvash culture and traditions, creating timeless and sustainable clothing for contemporary women. Inspired by folklore, myths, and contemporary art, Isenkkel and Vella Akhtimer have crafted a mysterious and enigmatic world that prominently showcases strong femininity and individuality. The collaborative work of a group of Chuvash designers at HӖRACHA includes the practices of traditional craftsmanship and the use of environmentally friendly materials. With a focus on slow fashion, the brand ensures that each piece is ethically produced and designed for long-term use. Through their work with prints and embroidery, the brand's designers have developed a unique and distinctive style. HӖRACHA has become a recognized brand, participating in fashion events and garnering praise for its unique and culturally rich designs.