Saana Hakosaari’s designer identity is a mixture of her education in visual arts and her minimalist and perfectionist characteristics. Having always been good at drawing and painting, it was only natural for her to combine art with fashion designing. In her own work she is rather independent and stubborn but also loyal to her values and vision. Saana Hakosaari designs clothes that are creative, individual and practical. She enjoys clean patterns with small twists and strong contrasts both in colors and silhouettes.
When designing a garment Saana Hakosaari concentrates on visual aesthetics and process of the project as opposed to determining the target audience or user identity for it. In her opinion fashion should be about the freedom of self-expression, not fitting into the box society expects you to.