FRIESENGUYS was recently shortlisted in Fashion Forward Dubai x NotJustALabel’s AW20 Competition, selected as its TOP30 Designers.
Bold, whimsical and elegant, FRIESENGUYS is an Emerging Label by Malaysian Designer, Edie Chung.
It was initially conceived as a menswear project by working in reverse by starting with the idea of womenswear as a base. Armed with a penchant for the hand-made and an obsession with fabrics, elements of hand embroidery, embellished textiles and unusual combinations have become the brand’s signature. The label continues to offer a selection of menswear, but has also since focused on womenswear.
Our Debut Collection was featured in Italian Research Magazine – ZoomOnFashionTrends as part of its ‘6 Young Creatives in the World’ in 2019 and the label was immediately picked up by Isetan The Japan Store, Kuala Lumpur, Malaysia where it was sold alongside globally established Japanese & Malaysian Designers.
FRIESENGUYS’ spirit continues with optimism and adventure in the label’s 2nd collection – Spring/Summer 2020. The collection secured presentations with directors of Tokyo’s high profile boutiques, Vermeerist Beams & Wall Harajuku, Laforet and is also stocked in SuperFreak Boutique, Singapore sold alongside regional & international labels.
FRIESENGUYS is an exploration and an opportunity to create and make clothes that is part bold, part elegant, always special.