FEMALE

The designer for the brand is Mirela Fraser. She lounched the brand in January 2013 after working for years as a Costume Designer. Initially the brand focused on building a very own custom made clientele including Bucharest socialites, celebrities and especially very famous singers and artists!
The brand lounched its first runnaway collection in October 2012. The collection was based on the use of unconventional fabrics with geometrical and intricate shapes and proportions.
Mirela signatures is a very personal aproach on pattern cutting. She loves geometry and adds lots of 3D details to normaly shapes and angles. She also likes playing with different materials which are not conventionally atributed to fashion design as plexiglass, hardware, metal, silicon, hard fabrics that are used in different craftmenships or simple built and construct her own fabrics by dying distroyeing compiling different tissues and textiles! ! The result it is a silhouette that it is both tailored and extravagant, embraces the body in a very innovative manner but keeps the element of wearability and leasure!
The collection was quite admireed by everybody, was worn by the confident and made an impact even on the mainstream street style as shown in Vogue Brazil, Spain, L'officiel, UK Telegraf and numerous blogs during the Paris fashion week in september 2012!