FARANDULA
Grey Sheep
Location
ljubljana / slovenia
University
university of ljubljana, ntf; bsc design of clothes and textiles
Farandula is a slovene prêt-a-porter fashion brand. It is the project and the idea of two friends, Mateja Krofl, the designer and Tinka Domjan, the manager, who place the fashion story of Slovene design within new frames.
Sophisticated and sensual elegance with the touch of urban glamour is its philosophy. With the creations discovering the eternal subtleness, Farandula dresses into femininity and meets the needs of contemporary woman.
The main elements of Farandula are quality fabrics, evolved patterns, precisely made details, focus on handicraft virtues and trans-seasonal collections. The identity of the brand and its wholeness is also revealed through artistically approached fashion photography and graphic image of the catalogues. As a pro of concept of ‘slow fashion’, Farandula creates its unique vision of sustainable and ethical fashion.