FAD

FAD is about raw beauty, uniqueness and confidence. Admiring the strength of people with albinism and inspired by the fragility of their rare beauty. Their incomparable uniqueness often targets them for a life of mistreatment in many parts of the world and their impressive beauty is misunderstood by many, while it is in fact the greatest inspiration.

FAD is a project born from a common idea: bring together people with different paths and experiences in the world of fashion and design to create unique collaborations able to give life to original collections made up of unique pieces and limited editions in whose common GOAL is always the profound research of materials and forms.
A fundamental aspect which is a cornerstone of FAD ethics is the choice of natural materials. we will in fact always respect the environment and the human being by using natural fabrics or products deriving from the most environmentally low impact. FAD is conducting an experimental project collection inspired by these principles, to harmonious comfort and beauty in each garment. to create garments that are able to ignore fads becoming objects THAT HAVE a strong cultural message.