EVADE HOUSE

Founded in 2020 by Evangelina Julia with the collection ‘Travelling Blind’, Evade House investigates various concepts around its main core, blindness. MOVING AWAY FROM THE LITERAL THINKING THAT PREVAILS IN THE INDUSTRY, THE RESEARCH RESULTS IN A SUSTAINABLE PHILOSOPHY THAT AIMS TO BRING BLIND PEOPLE CLOSER TO NATURE. IN THIS WAY, EVADE HOUSE EXPLORES MEN’s CLOTHING FROM A UNISEX APPROACH; PEOPLE WHO HAVE THE DESIRE TO CHANGE THE ESTABLISHED, FLEEING FROM ANACHRONISTIC CANONS THAT LIMIT INSTEAD OF FAVOURING PROGRESS AND FREEDOM.

THE AUDIENCE THAT EVADE HOUSE IS ADDRESSING DOES NOT UNDERSTAND GENDER OR AGE, BUT DOES UNDERSTAND THEIR THINKING; IMPROVE SOCIETY THROUGH RESPONSIBLE CONSUMPTION AND RECYCLING. THESE PROFILES RESPOND TO A NOMADIC, ADVENTUROUS, COLLABORATIVE AND SUSTAINABLE WAY OF LIFE. THEY FIND THEMSELVES AS PART OF AN EVER-EVOLVING COMMUNITY. AFTER SEVERAL ENCOUNTERS AND CONTACTS WITH THE BLIND COMMUNITY IN LONDON, BRAILLE LABELS, ROUGH MATERIALS AND THICK WOOLLEN FABRICS ARE ADDED, THUS ATTEMPTING TO FULFIL A CONSCIOUS RESPONSIBILITY. IN ADDITION, RECYCLED COFFEE BAGS AND MUD-DYE JAPANESE FABRIC GIVES THE PROJECT A CHARACTERISTIC EARTHY COLOUR PALETTE THAT PLACES IT HALFWAY BETWEEN THE NATURAL AND THE EXALTATION OF THE BIOGRAPHY OF FABRICS AND GARMENTS. FOR FUTURE COLLECTIONS AND BRAND EVOLUTION, THE SHORT-TERM GOAL IS TO MAINTAIN TOUCH AND EXPERIMENTATION AS EXPRESSIVE PILLARS, HEMP, ALGAE OR RECYCLING OLD GARMENTS TO CREATE NEW MATERIALS.