Designer unknown is an experiment in which etiennecootjans explores the concept of co creation. the brand serves as a platform which fully incorporates the assets of musicians and contemporary artists. this platform allows each creative party to freely interpret the many aspects embedded in the products of etiennecootjans. this in turn elevates their exposure, as the work is distributed through all fields of creativity involved. in an industry where nepotism still plays a big part, this method can put the focus back on talent, instead of renown.