Embrace

EMBRACE is an emerging fashion brand entirely designed and produced in Greece. The co-founders, Elissavet Athanasia and Eva Kritikopoulou, met while studying fashion design and pattern making. Upon graduation and during an one year internship at an established Greek fashion brand, they joined forces after realizing how intriguing a visual dialogue between their complementary aesthetical approach could be.
The brand speaks to women with a strong personal identity and an eclectic and innate style.
The design process does not pursue the ephemeral trends but deals with the designers' vision to create garments that juxtapose structure and geometry with feminine undertones. Particular attention is given to the conceptual details where the core of each season's theme can be found.