Valery Kovalska

VALERY KOVALSKA pushes boundaries in SS21 collection

Ukrainian brand VALERY KOVALSKA focuses on it's core values in the spring-summer’21 collection: strong femininity, timeless silhouettes and highlighting the outstanding personalities. VALERY KOVALSKA is an independent brand with strong values, run by a passionate female entrepreneur, and for ambitious international ventures like this the current times provide a unique opportunity to transform uncertainty and struggles into beauty and inspiration. The designer pursues a way to transform the brand’s philosophy with no damage to the core VALERY KOVALSKA idea: every personality is divine by nature, and bespoke artisanal clothes can bring this to the surface. As the world is facing massive changes, rearranging society foundations and inventing some brand new modern principles, VALERY KOVALSKA gets inspiration from what now becomes crucial – conscious approach to life and consumption, sustainability, respect and care. In line with the brand's slow fashion approach, the new collection includes only selected signature styles reimagined for the new season – essential pieces, appreciated by the brand’s clients. By mixing her classic silhouettes with more wearable, day-to-night designs, Valery builds a conjunction between the old world and all the beauty and hope that surely looms in the future.

Sustainable cruelty-free manufacturing has always been a path the brand did it best to follow, and nowadays the brand faces some even more dramatic changes. The SS21 capsule collection includes 50 independent items to fit any wardrobe – combined with one another, these elegant essentials are a mix and match alternative to traditional «special occasion» apparel. Using biodegradable materials, reducing manufacturing waste, upcycling vintage fabrics and fabric scraps is the brand’s way to take part in the global turn to consciousness – for instance, 40% of the collection is produced from recycled textile, and 25% of all pieces are made with Tencel®. Body-conscious, created with love and respect, with their strict lines and intricate tailoring, VALERY KOVALSKA designs are worth being worn for many seasons, becoming a stylish scrapbook for one’s precious memories.

Tailored, sophisticated minimalism on the outside is aimed to give space for the inner beauty, destroying the boundaries of stereotypes and pushing the limits of personal style. As a female entrepreneur herself, brand’s founder and designer Valery Kovalska is proud to create apparel for women of any shape and age, teenagers and their grandmothers, edgy tomboys and elegant businesswomen. The brand’s signature tuxedo dresses, which have found their new iteration in the SS21 collection, are destined to accompany special moments, be it an official event or a small family dinner to celebrate life. While the traditional social life is almost frozen, the “art de vivre” approach lets one appreciate the smaller things even more – and VALERY KOVALSKA pieces are created to fit this worldview change.