· Valery Kovalska gained her initial experience working as a stylist for various TV projects in Russia and Ukraine. It required not only styling the project’s participants and main actors but also producing outfits for them. She was highly demanded by local movies, music video productions and highly appreciated as a personal designer–stylist by main local celebrities. Therefore, Valery established her small personal production creating pattern designs and tailoring by herself. After 3 years, Valery eventually presented her first collection in March 2010 at the Ukrainian Fashion Week. A month later she was invited to participate in the Russian Fashion Week.
· Due to press and fashion experts' attention, Valery was invited to take part in the Off-Schedule London Fashion Week, where she successfully presented in September 2010 her next SS collection, called “Professional Suicide”.
· A month later, Valery, already recognized as the most promising young designer in Ukraine, was closing the Mercedes-Benz Kyiv fashion days with the same collection.
· Feeling more and more confident Valery started to seek international development. And in 2011 she created the L’uve brand (with French head office and couple of business partners)
· In October 2011 it was opened the first store in Kyiv, after the successful presentation of first L’UVE collection in NY in September 2011
· There was 3 collection under the L’uve brand, with fashion shows in New York, Chengdu, Kyiv.
· But in February 2013 Valery quit L’uve project and continue developing only “Valery Kovalska Brand”
Concept of the brand
The VALERY KOVALSKA collections are a well-balanced mix of urban and feminine.
Valery combines distinct designer level styling and old-world construction with a modern, wearable, and often sporty ease. All of her fabrics are from top French and Italian mills; handmade laces, jacquards, silk, and poplins, adorned with hand-worked beading, embroidery, and original prints.
In 2016, the VALERY KOVALSKA brand made the conscious choice to discontinue the use of leather in the collection. Valery’s handcrafted, intricate leather pieces were the most ordered and sought after pieces in her collections. She knew that this was a risky business move but decided that the fashion industry was in the midst of an evolution of ethical perceptions and innovative new fabrics.
Valery is always striving to give her brand a strong voice where global consumption is concerned, so she wanted to see if she could adapt the unique leather techniques that she’d developed to the new natural fabrics available. It has been an exciting challenge for the brand team.
The idea of sustainable development has found a place in every aspect of the label; accurate and thoughtful use of resources, minimizing waste, absence of production surplus, and the creation of high-quality designer clothing that is made to last through many years of vigorous wear.
Conscious consumption has always been a concept that has troubled and motivated Valery, and it has now become an integral part of the VALERY KOVALSKA brand’s DNA and philosophy.
The risk is paying off. The brand’s grown has not slowed with its new directive.
Valery aspires to create non-traditional, future Cult classics, with quality that will stand the test of time and can be revisited and restyled by the women who own them for years to come no matter what the current trend.