· Valery Kovalska gained her initial experience working as a stylist for various TV projects in Russia and Ukraine. It required not only styling the project’s participants and main actors but also producing outfits for them. She was highly demanded by local movies, music video productions and highly appreciated as a personal designer–stylist by main local celebrities. Therefore, Valery established her small personal production creating pattern designs and tailoring by herself. After 3 years, Valery eventually presented her first collection in March 2010 at the Ukrainian Fashion Week. A month later she was invited to participate in the Russian Fashion Week.
· Due to press and fashion experts' attention, Valery was invited to take part in the Off-Schedule London Fashion Week, where she successfully presented in September 2010 her next SS collection, called “Professional Suicide”.
· A month later, Valery, already recognized as the most promising young designer in Ukraine, was closing the Mercedes-Benz Kyiv fashion days with the same collection.
· Feeling more and more confident Valery started to seek international development. And in 2011 she created the L’uve brand (with French head office and couple of business partners)
· In October 2011 it was opened the first store in Kyiv, after the successful presentation of first L’UVE collection in NY in September 2011
· There was 3 collection under the L’uve brand, with fashion shows in New York, Chengdu, Kyiv.
· But in February 2013 Valery quit L’uve project and continue developing only “Valery Kovalska Brand”
Concept of the brand
The VALERY KOVALSKA collections are a well-balanced mix of urban and feminine.
Valery combines distinct designer level styling and old-world construction with a modern, wearable, and often sporty ease. All of her fabrics are from top French and Italian mills; handmade laces, jacquards, silk, and poplins, adorned with hand-worked beading, embroidery, and original prints.
In 2016, the VALERY KOVALSKA brand made the conscious choice to discontinue the use of leather in the collection. Valery’s handcrafted, intricate leather pieces were the most ordered and sought after pieces in her collections. She knew that this was a risky business move but decided that the fashion industry was in the midst of an evolution of ethical perceptions and innovative new fabrics.
Valery is always striving to give her brand a strong voice where global consumption is concerned, so she wanted to see if she could adapt the unique leather techniques that she’d developed to the new natural fabrics available. It has been an exciting challenge for the brand team.
The idea of sustainable development has found a place in every aspect of the label; accurate and thoughtful use of resources, minimizing waste, absence of production surplus, and the creation of high-quality designer clothing that is made to last through many years of vigorous wear.
Conscious consumption has always been a concept that has troubled and motivated Valery, and it has now become an integral part of the VALERY KOVALSKA brand’s DNA and philosophy.
The risk is paying off. The brand’s grown has not slowed with its new directive.
Valery aspires to create non-traditional, future Cult classics, with quality that will stand the test of time and can be revisited and restyled by the women who own them for years to come no matter what the current trend.
Conscious hedonism in Valery Kovalska SS20 collection Instead of waiting for the perfect special occasion for a new dress - why not just wear it anytime you feel like it? Valery Kovalska SS20 collection is exploring the idea of conscious hedonism. A philosophy that teaches us to turn every moment of our life into a special occasion. Be it your daily office routine, weekend family brunch or Sunday leisure time at home - every moment is perfect enough to dress up. The best time to be bold and bright is now. Developing the idea of re-imagining modern architecture into fashion, Valery Kovalska approaches clothing as a 3D object. The designer constructs additional three-dimensional forms: cut, textured elements, and volumetric embroidery, resulting in clothing that looks like wearable art. The technical elements of the men's wardrobe have also been re-interpreted in order to achieve comfortable and modern fit of the garments. SS20 collection is dominated by vibrant saturated colors with an emphasis on prints. Prints have a special place in the collection, they are both dedicated to nature, but one is made in graphics and the other in a realistic style. The main print element is Japanese porcelain, inspired by traditional Japanese engravings which designer re-interpreted into geometric forms. Also, in the SS20 collection designer uses prints by Ukrainian photographer Ksenia Kargina, who captured pink flamingos against a Bolivian volcano. Paired with hand embroidery with Japanese glass beads, nature images turned into abstract prints and complex yet comfortable cut - new Valery Kovalska collection is a genuine example of fashion as a wearable art. By making clothing that is highly enjoyable and easy-to-wear, with a “neo-couture” feel, designer supports the idea of sustainable consumption - every piece has a wardrobe staple potential and feels relevant to a variety of different occasions. Investing in a quality piece that will delight you more than one night is a step towards a philosophy of consumption that is both conscious and hedonistic.