Orange Culture

University / School:
university of lagos
Graduation Year:
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Collection – SS18 - D.Y.T.M

Growing up in the metropolitan city of Lagos, Adebayo learnt that the best space for trust, was in the presence of spirituality. For his Spring/Summer 2018 lookbook, the concept, feeling and dilemma of trust served as inspiration for compelling visuals.

The pieces in the Orange Culture SS18 collection are mannered to wrestle with themselves over these concepts, he says.

Through the use of prints featuring images of amoeba, the designer also examines distrust as it creeps into the human body.

The collection finds its power in being is conceptual, visually appealing, but also wearable by both men and women – naturally serving the brand’s signature aesthetic of duality and unisex garments. The pieces in this collection vary, ranging from hard to soft. The softer pieces from the collection connote the welcoming feeling of security and the harder ones of the tough lessons one learn from it. Craftsmanship and collaboration were high on Adebayo’s list for this lookbook; the jewellery is masterminded by Adebayo and Ohiri Studio whilst the shoes and bags saw Adebayo working with Moni Morgan.

This collection is Orange Culture’s tangible interpretation and understanding of trust as a complex human phenomenon through emotive and reflective fabrics. It is the silent conversation between skin and bones.

Fashion Films

Adebayo Oke-Lawal has been designing since the age of 10, and since officially entering the fashion industry, he’s dabbled in writing and styling, working with African designers, actors, pop stars and even magazines but design is his greatest passion, and since starting the label in 2011, he’s been hard at work trying to bring Orange Culture to the world. Adebayo Oke-Lawal describes Orange Culture as a “movement” more than a clothing line, for a creative class of men who he describes as “self aware , expressive, explorative, art-loving nomad[s].” The label previously produced womenswear options, but Oke-Lawal says he’s since decided to focus on the fellas. Combining classic and contemporary western silhouettes (like collared button-ups and lapel-less blazers) with African sensibilities, Oke-Lawal creates offerings for modern men who like a little flair, and of course: color.Orange Culture is a heady mixture of Nigerian inspired silhouettes, print fabrics and contemporary urban street wear. Since it's inception the brand and it's creative director have been featured in Vogue , Elle, Marie Claire, Voice of America, Financial Times, Wings, and the list goes on and on. the brand has been a finalist for huge design platforms like the LVMH (Louis Vuitton and Moët Hennesey ) prize - where he was picked alongside 29 of the hugest emerging designers from all over the world out of 1221 . The brand was also selected by Vogue Italia and GQ to present at the fashion buzz in Florence and by Ethical Fahion Initiative and pitti uomo to be one of the first menswear brands to show on the runway in Florence during fashion week.