Orange Culture

University / School:
university of lagos
Graduation Year:
Production Location:
Contact Designer

Collection – PRETTY

For this collection, Adebayo Oke-Lawal, the Creative Director chose to infer on garments, the religion of romance.
Romanticism is at the base of the fabrications and shapes. A story of blossoming teenage boys - the full spectrum of what it means to be young, which encompasses the carelessness of love, the angst of failure, and also the delicateness of hurt. e collection begins with that startling moment a teenage boy realises that hurt is part of the journey too. "As a Nigerian boy, you are not necessarily allowed to own hurt, even if it is staring you right in the face. It is a deeply rooted patriarchal system that invalidates pain as an essence to maleness. Mostly you are required to be a man before you are old enough to realise that being a man is overrated." Oke Lawal tells.
But there is also a progression into recovery, into a subtle acknowledge of self bravery, and self love, and these teenage boys being able to find themselves despite some of the worst pains of abuse. e collection, as it is titled "pretty" shows there is no anger to it; no form of rebellion or self pity; no persisting shadow of victimisation. In some sense it is a collection of rebirths - the moment aer, the sense of journeying along, despite it all, and the idea of being broken to become beautiful.
Quilted Parkas, so crepes and lamb leathers were layered to express the intensity of the romanticism/vulnerability behind the collection.
e delicate prints, emotional colors and extra frilled detailing were added on to push the story even further.
Shot with a Polaroid camera to capture an emotional moment in time.
As with the collections before, all pieces are manufactured in Lagos from ethically-sourced fabrics from local Nigerian fabric makers. Jewellery is made in collaboration with Nairobi-based brand ADÈLE DEJAK (@adeledejak).

Fashion Films

Adebayo Oke-Lawal has been designing since the age of 10, and since officially entering the fashion industry, he’s dabbled in writing and styling, working with African designers, actors, pop stars and even magazines but design is his greatest passion, and since starting the label in 2011, he’s been hard at work trying to bring Orange Culture to the world. Adebayo Oke-Lawal describes Orange Culture as a “movement” more than a clothing line, for a creative class of men who he describes as “self aware , expressive, explorative, art-loving nomad[s].” The label previously produced womenswear options, but Oke-Lawal says he’s since decided to focus on the fellas. Combining classic and contemporary western silhouettes (like collared button-ups and lapel-less blazers) with African sensibilities, Oke-Lawal creates offerings for modern men who like a little flair, and of course: color.Orange Culture is a heady mixture of Nigerian inspired silhouettes, print fabrics and contemporary urban street wear. Since it's inception the brand and it's creative director have been featured in Vogue , Elle, Marie Claire, Voice of America, Financial Times, Wings, and the list goes on and on. the brand has been a finalist for huge design platforms like the LVMH (Louis Vuitton and Moët Hennesey ) prize - where he was picked alongside 29 of the hugest emerging designers from all over the world out of 1221 . The brand was also selected by Vogue Italia and GQ to present at the fashion buzz in Florence and by Ethical Fahion Initiative and pitti uomo to be one of the first menswear brands to show on the runway in Florence during fashion week.