Don'tLook

Don'tLook

Dont’Look is a circus-inspired unisex collection that portrays dark and quirky feel along with Chinese aesthetics. The idea is to create something that is beautiful and terrifying at the same time and bring a message to the viewer that it is all about their perspectives whether something looks good to them or not. Taking terrifying images from an original photoshoot and transforming them into digital prints with a kaleidoscope effect, the designer purposely attempting to shock the viewer with perceptual illusion.