The FW14 collection explores a utilitarian approach to fashion, with the re-imagining of raw materials into luxury items. A ’New Luxury’ that focuses on the effect that the creative culture and values surrounding an item’s creation has on the end result. Inspired by war-era canadian culture in the 1930’s and the shifting approach to design evident at that time, our focus is on a pared down, functional elegance.
FW14 A NEW LUXURY
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FW14 A NEW LUXURY
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/209517/fw14_a_new_luxury_notjustalabel_2134111513.jpg?itok=02ayuoSR)
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