Hillbilly is a word with two meanings: on one hand it is a derogatory term for people who dwell in rural, mountainous areas in the United States of America, stressing their underdevelopment, while on the other hand refers also to concepts such as independence and resistang against society's modernisation.
The Fall Winter 2021-2022 collection draws inspiration from an introspective journey in the United States, with a special focus on social gaps that generate a deep thought about our origins but at the same time we think about how would it be to go away from them.