The AW15 collection was based on a collaboration with the Icelandic illustrator Asi Mar. Cartoonish images of different random things like a flying lipstick, and a sportscar were used to form some kind of a hieroglyphic pattern. The photoshop background came out by accident while putting the pattern together.
This collection has a strong playful attitude and shows a new side of the label.
AW15
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/221355/theexlamator.jpg?itok=awLFCtO-)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/221355/_mg_7116.jpg?itok=d4se1xES)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/221355/highfive.jpg?itok=A0L8Q-Ed)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/221355/img_8444.jpg?itok=ZP2_zjZP)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/221355/img_8897.jpg?itok=nwNoqS3u)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/221355/img_9030.jpg?itok=kgQwP3C7)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/221355/img_9115.jpg?itok=796Upj_6)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/221355/img_9270.jpg?itok=VtQ4SjLX)
AW15
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/221355/blackmagic.jpg?itok=q7QKNe8y)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/221355/_mg_5776.jpg?itok=0RyxwlLc)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/221355/exclamator_deluxe.jpg?itok=kAsoCXUA)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/221355/img_8504.jpg?itok=iW8rti8A)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/221355/img_8851.jpg?itok=FkQMALA5)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/221355/img_9094.jpg?itok=khUHESln)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/221355/img_9231.jpg?itok=97EmL4eP)
![](https://notjustalabel-prod.s3-accelerate.amazonaws.com/s3fs-public/styles/njal_scale_large_vertical/public/images/collections/221355/img_9266.jpg?itok=2PBdnAls)