Anatoheart is a manifesto collection that explores the overused heart symbol associated with “kitch- love”.

The heart shape has been used as a symbol of love since the Middle Ages, but became very prevalent since the nineteenth century with the popularization of St. Valentine and especially in 1977 when it was used in the slogan “I love New York”, replacing the verb “love”. Today the heart and heart shape has become an automatism for romantic love.