In terms of design we like to keep things simple. Simple doesn’t mean easy. We believe in timeless elegance and practicality. Timeless elegance we derive from tradition, while practicality is related to innovation. The nature gives us the sense of freedom and living in societies give us our cultural roots. When combined in design, they result in sophisticated yet uncomplicated, life inspired and effortless elegance. Out of respect towards our social and natural background, we make our clothes sustainably and ethically, and strictly follow the fair trade rule.