Before 7am celebrates individuality. We focus on detachable collars that give your look a 'cleverly understated whiff of haute couture'. We intend to add that certain something to your outfit that makes heads turn as you walk by or join the video conference. Before 7am designs according to sustainable and ethical standards, using exceptionally high quality textile and producing manually in Europe.
Annabel Kleijweg, founder and lead designer of Before 7am, began her career in Law but continued to feel an itch that only the ethical world of fashion could scratch. She moved to Milan and ventured right into the fashion management classes of Bocconi University. Hereafter, Annabel worked for Google and consulted online fashion giants on their online marketing strategy. Out of all these experiences - Before 7am was born - an ethical, online-first fashion brand at the top end of the textile based accessories category with a distinctly niche and boutique bouquet. Headquartered in creative Berlin, Kreuzberg, Annabel never forgot her Dutch roots and stitched them into every piece.
The journey from here on became thrillingly fast. Before 7am has been featured on Berlin Fashion Week throughout the last years, was picked up by Vogue and a variety of the coolest photographers, designers and brands feature Annabel's collars in their shoots, portraits and videos to create that unique look we describe above. Since 2019, Before 7am is a global brand, delivering world wide and making sure that individuality shines bright on you, no matter in what circumstances.
P.S. We proudly support and appreciate all genders from defined to undefined and non-binary.