41 more, Milanese streetwear brand born from an idea of Francesco Vernizzi, 28 years old, launch its first two drops: “Trhypster - vol.1” and “Tritolo vol.1".
Each 41 MORE drop, is distinguished by a collaboration with one or more emergent or independent international music artist. The work behind the collaboration comes alive thanks to the clothing collection and the music playlists delivered together with each release.
The brands philosophy is founded on the interchange of two kind of productions: Made in Italy for each step of the supply chain and upcycling in collaboration with other design’s and fashion’s actors.
The first drop is composed by 100% recycled pre-consumer jersey polos and piquet t-shirt in organic gots cotton, garment died, marbled and printed or embroidered.
The second one is made of upcycled pants realized with deadstock Italian garments which have been retrieved in the archive of some of the greatest made in Italy fashion gurus.
Both drops have been realized by exclusively relying on Italy's finest suppliers.
Materials are certified by top international standards, selected for their environmental and social features and they are decorated with a custom double qr code label taking the customers to:
• details on the way clothes have been made;
• the spotify playlist realized for the release.
Trhypster vol. 1 (aka Dop I) rise from the collaboration with music producer Xqz, author of a Sony ep recently released and containing sounds spacing trough hip hop, trip-hop, uk garage and drumm&bass; the shooting of the collection has been appointed to Dino Zoor (photographer) and Lyan Kaplun (stylist).
Tritolo vol. 1 (aka Drop II) was inspired by the music of music producer @meziguepaname, considered to be the definitive frenchtouch wave. The shooting of the collection has been appointed to @reveland.lab creative director's @ambro_ambrogio.
