Paridaez

Allison Daroie is the former Director of Corporate Partnerships at fashion eCommerce company Karmaloop.com, a yoga instructor, a fashion merchandising professor and lawyer. While trying to balance work, play, and her active lifestyle, she realized her life would be a lot easier if she had clothing that was comfortable, elegant and could seamlessly transition between environments. Always up for a creative challenge, Daroie decided to draft her own designs. With a vision to move beyond the fitness-to-leisure concept, she sought to create innovative apparel that fully meets the needs of our robust lives. She applies minimalist and essentialist principles while creating utilitarian pieces with clean, chic and timeless, yet contemporary design.