Zou

Strickingly subtle is the best term to describe the style of the fashion label ZOU. Elena Kouznetsova is the face behind the label that was founded in 2014. Born in Siberia, grown up in Hamburg and Vienna, she combines the three cultures in her designs. Clear, geometric lines, cool tones and high-end materials meet with colourful handknitting, raw edged hems and sophisticated patterns. Through the balance ZOU gives room for the most essential: the self-expression of the wearer.