m8mate

Who am I?
I'm Bogdan Zinchenko, the Ukrainian-origin creative director of 3-years-old M8 brand, i stuck to sewing since early childhood. Visiting grandma at the garment factory was my favorite adventure – smell mixture of fabrics and oils, the sound of reels madly spinning and knocking of the sewing machines all in all led to exuberant passion for the craft. Much later I came across some men’s underwear advertisement with exceptionally beautiful poster and then the idea was born. The first year I spent studying how to cut and create patterns, as there are way too many peculiarities where every single millimeter really counts. After theory comes practice and I gathered the excellent team. We're started with a couple domestic sewing machines and step by step grew it up to the small professional manufacture of cool called M8.
‘’What does the logo mean? Just ‘’mate’’ – «М» + «eight». This word has a number of meanings and everybody chooses the right one for himself. For me personally M8 – is a prejudice-free pal. That is why we never call you ‘’a client’’ – you are our mate’’. Even all the M8 embodiers are not professional models – just usual cross-by guys. I'm personally oversee likewise the whole photography process including styling and creative production. I think - we coped well. ;)