Tijana Mladenovic

Black Sheep

_tijanamladenovic_

Location

belgrade / serbia

University

esmod - paris

Graduation year

2013

Main Manufacturing Countries

serbia

Contact

Tijana Mladenovic is a womenswear contemporary fashion label, founded by the designer in 2015. Storytelling and form focus are what best describes these collections. Simplicity and inconspicuousness are the key to the seasonless capsule collections that designer launches during the year.
The brand does not follow the fashion calendar, but has its own schedule, which lets the designer focus on her storytelling and allows her to avoid the fast fashion principles. local production and producing in small quantities are at the hearth of the brand, as it enables creativity with less waste and more conscious consumption of resources.

Latest Collection

tangram

JUST LIKE THE JAPANESE DISSECTION PUZZLE, TANGRAM COLLECTION OUTFITS ARE COMPOSED OF MODULAR PIECES WHICH CAN BE PLAYED WITH AND REARRANGED IN MULTIPLE WAYS. THE CLOTHING IS MEANT TO STIMULATE THE WEARER TO BE CREATIVE , BUT IS ALSO MEANT TO REDUCE THEIR CONSUMPTION HABITS.

THE COLLECTION WAS BORN AS AN ANSWER TO TODAY'S PROBLEM OF CONSUMERISM. THE DESIGNER WANTED TO MAKE A PRODUCT WHICH WOULD STIMULATE PEOPLE TO SHOP BETTER, BUT LESS. UNISEX, SIZE ADJUSTABLE AND MODULAR CLOTHING WAS THE CONCLUSION.

TANGRAM COLLECTION CONSISTS OF FIVE OUTFITS WHICH CAN BE RESTYLED AND SPLIT INTO MORE OUTFITS. EACH PiECE OF THE COLLECTION IS TRANSFORMABLE AND AIMS TO ENGAGE THE WEARER TO WEAR IT MANY TIMES, WHILE BEING ABLE TO HAVE A DIFFERENT LOOK. THIS WAY THE CLOTHING STAYS interesting FOR THE PERSON FOR A LONG PERIOD OF TIME, while FULFILLING THEIR NEED FOR NEWNESS.

ANOTHER ASPECT OF THE COLLECTION IS THE IDEA OF SHARING THE CLOTHING. BEING SIZE ADJUSTABLE AND UNISEX, PIECES OF TANGRAM COLLECTION CAN BE SHARED AMONG FRIENDS, FAMILIES AND PARTNERS. CONSUMING AN ITEM BY TWO OR MORE PEOPLE IS LESS WASTEFUL THAN EACH PERSON CONSUMING ON THEIR OWN.

LASTLY, THE CLOTHING NEEDED TO BE engaging AND motivating to SLOW DOWN OUR PACE AND PLAY WITH IT.