Whatever

WHATEVER is an independent Hong Kong contemporary fashion designer label founded in 2014 by fashion designer Lun.

In 2008, designer Lun began a four years fashion design course in Hong Kong, where he studied all about the fashion design. The young designer soon proved to be a promising talent. In January 2012 he was one of the finalists of Hong Kong Young Fashion Designers’ Contest 2012, which was presented by Hong Kong Trade Development Council. After graduation, Lun began to work as a full time fashion designer in a Hong Kong famous select shop of in-house brand from 2012 to 2014.

In 2014, Lun has launched his own label “WHATEVER”.

The brand concepts draw inspiration from sport, modern and attitude. He is eager to create the simple casual attitude, indulgent slightly rebellious and one with a relaxed aesthetic and focus on easy simplicity with sporty element.