XConcept

xconcept SS15 collection is a ritual passage between the urban fighter of previous Fall Winter and an undefined new future. The theme of the warrior is developed this time through the lens of pureness, meditation and look foreward. Collection shapes are extraordinary clean and pure, as if the strength was all inside the self. The collection presents some new features, while maintaining consistency of design and inspirations.
xconcept keeps its against-the-mass positioning, a rebellious and unconventional brand yet reaching through new SS15 collection calm and inner lightness.
Key aspects of XCONCEPT as a brand are the declaration of independence and individuality, as well as the will to follow its own path: XCONCEPT is not to be confused with the mass and with what becomes seasonally fashionable.
Shapes of SS15 are very delicate, remembering a second skin to let the people who wear the brand interpret the shape with their body, giving to the clothes a very personal imprint.
Leitmotif of XCONCEPT are freedom, the comfort, originality: a thoughtful outsider and the modern living independently.