DEJAN KOVACEVIC

Grey Sheep

Location

treviso / italy

Dejan Kovacevic is a young emerging designer. Born in Serbia 09.12.1990. he went to highschool of fashion and textile design "Bogdan Suput" in Novi Sad, Serbia. Currently he is studying fashion design on University IUAV of Venice, Italy. Considered as a womenswear designer only, but he also experiments with menswear. His capsule collections are not just estetically beautifull but rich in content. Seeing fashion in the eyes of art means to have conceptual approach to every single piece designed in order to create an image that is new and remembered instantly, only that kind of image with a strong concept and a message behind it can reconstruct society and put in discussion his con's and pro's.

Latest Collection

"I DON'T BELIEVE ( in fairy tales) "

This collection is a fictional story about little Disney princess called Virgin Mary. It's a very old story written in the old book named Bible which your grandmother probably talked you about. In short, princess did all kinds of crazy things, one day she got pregnant withouth having an intercourse and gave birth to a little baby Jesus. She has been famous ever since. It is not the first fairy tale ever told but for sure it's the most popular one. Since our childhood we are forced to believe that bringing flowers to Virgin Mary as a sign of our believing will wash away all our sins, we should show her respect and glorify her existance. Well, she doesn't exist, fairy tales don't come true, there is no happy ending, so f*ck fairytales and Mom don't make me wear little Disney princess dress ever again!

all clothes and accessories by: Dejan Kovacevic
photography: Lorenzo Busato
postproduction: Luka Ukropina
model: Ester Rigato