Sample Line

Grey Sheep

instagram.com/samplelinebyro

Location

tel aviv / israel

Main Manufacturing Countries

israel

Sample Line is a tel-avivian footwear brand, all about balancing work and play.
making every-day shoes interesting, comfortable and fun while maintaining wearability.

the name, although chosen at random at an assignment during my shoe-making studies, i feel still represents what i believe in-
-unique and limited edition pieces in an oversaturated industry.
-venturing to new styles and exploring different aesthetics while being true to my own process.
-walking the fine line that balances work and play.
-sounds a little bit dorky (which is very much me).

Latest Collection

AUTUMN WINTER 2020 - egoistic egotistic

urban, handmade, playful.
the collection represents a turning point in my business and life -
it is about being more mindful of 'what i want and how i want to do it' and less about sales reports and being judged through other eyes. it is focusing through my own eyes.
in the collection, i wanted each style to be able to stand on his own as well as a part of the whole. the ripple/wrinkle detail is present in most of the styles and also from another perspective.

the collection was shot at the 'inta' hotel and lounge at jaffa. the photographer is Adi Shraga and clothes by israeli brands Maya Bash and Roni Bar.

Previous collections

Autumn-winter 1819- Malibu

sample line spring summer 2018 - urban living spaces - vol.2

sample line ss18 - urban living spaces - vol.1

AW1718 - don't feel like dancing photoshoot
winter '1718 - expedition

summer '17 -kids' dojo