'relax baby be cool' is an infectiously stylish, modern-day fashion and lifestyle brand dedicated to all the timeless eccentrics. With a sense of solidarity amongst countries, cultures and passionate visionaries, our desire is to celebrate the legacy of ancient traditions and historical arts by giving the local craftsmen the worldwide recognition they deserve.
Established by Estonian-born mother and daughter creative duo, the unique, upcoming label fuses an assortment of colors and themes inspired by the hidden corners of the World. A collaboration between textile laborers that go back generations, enthusiastic futurists and helping hands which prove to be instrumental in the overall craftsmanship that defines Relax Baby Be Cool. Tailor-made, using only high quality materials and mixing them with fabrics that carry in them stories and legends further contributes to the modern touch and exceptional quality that makes Relax Baby Be Cool what it is today.
Emphasizing the importance of the prints and the history behind them, all of the pieces are accompanied by the mythical tales portraying the beliefs, the traditions and the way of life of the lost generations.
Beautiful, striking hues and atypical patterns that are accentuated through relaxed silhouettes, no-fuss cuts, and timeless clean Northern lines reflect the label’s aesthetics.
All collections are handmade, exclusive and limited due to a definite amount of each print and color.