Juan Pablo Martinez

University / School:
lisaa, atelier chardon savard - paris
Graduation Year:
Production Location:
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Collection – Military Vs. Heavy Metal

My father is a retired General, I grew up surrounded by soldiers and uniforms until I was eight, and this left an indelible mark on me. Heavy Metal is my passion, I can listen up to 10 hours a day, sometimes even more so it just comes natural to me to design a collection based on these two concepts. It’s a capsule collection I’ll be showing in Mode 360 in Los Angeles on April and as with my last collections I’m focusing on adding and pushing forward what I am able to do in a sustainable manner. I’ve been working with Artesanías de Colombia, running workshops on design with local artisans, so I had the chance to meet women who do incredible work knitting. One of them took me to a neighborhood in Bogotá where they sell cheap fabrics and also dead stock and end-of-roll fabrics. I was in awe, it’s been there for decades but I never knew it existed. Not the place I would go looking for fabrics in my past life. Colombia has a strong tradition making wool fabrics, flannels and tweeds, but the 5 major factories had to close in recent years due to external competition especially from China, and well, they didn’t invest in innovation. I can still find some existing left over rolls, the last ever made in Colombia. Very soon I won´t be able to find them anymore. Although they are not eco in itself, they are a clear evidence of what can happen to factories and employees when there is no product innovation and there is unfair competition from other countries. I´m still working with a recycled cotton and PET fabric, as it is still the only fabric 100% eco made in Colombia. Zero waste, this is the most challenging issue for me as a designer, as I have to rethink how the garments are constructed. I take zero waste as using the whole width of the fabric, draping it over the mannequin, sometimes cutting into identical rectangles for a better shape. It seems like a lot of ideas for a small collection, but it´s just the drive and the need to push forward that I have as a fashion designer.
For eco conscious hard rock loving women Juan Pablo Martínez is a sustainable fashion brand from Bogotá, Colombia that strengthens their identity offering sustainable products filtered through the eyes of a Hard Rock/Heavy Metal fanatic. By transforming the way garments are made and worn costumers will relate to their clothes and reinforce their personalities in an exciting way. Juan Pablo Martínez is a friendly brand that questions and reinvents the way clothes are made, guided by sustainable principles, educating consumers on how they should relate to their clothes and helping them build their identities.